Commerce Experience

Bloomreach 98 - Why Aren’t More People Talking About Mental Health in E-Commerce?

Welcome to The Commerce Experience with Elena Kacan and Roxy Couse — two trailblazers in ecommerce who bring a unique perspective as one of the only women-led podcasts in the industry. With their combined backgrounds in marketing and merchandising, Elena and Roxy dive into the strategies and perspectives necessary to keep pace with a rapidly changing industry shaped by consumer trends, technological advancements, and the growing influence of AI.

Meet Your Hosts:

Elena Kacan, Senior Community Marketing and Social Media Manager at Bloomreach – A dynamic brand marketing strategist, Elena is the driving force behind Bloomreach’s community and ambassador initiatives, social strategy, and podcast. As a frequent Skillpop instructor (covering topics like AI for marketers and personal branding), a regular expert panelist and emcee with Carolina Women in Tech, and a brand ambassador for the Community-Led Alliance, she’s passionate about connecting with industry practitioners and leaders to foster an engaged, supportive community that benefits everyone in ecommerce.

Roxy Couse, Director, Community and Content Marketing at Bloomreach – With a strong foundation in merchandising from her experience at Dillard’s and Whirlpool, Roxy brings over a decade of expertise in ecommerce strategy, UX, and content marketing. Featured in Business Insider, Newsweek, and Women and Retail, Roxy is also a known voice in ecommerce, as well as on TikTok and Instagram where she connects with nearly 270k followers. Her approach to building engaging, results-driven shopping experiences adds depth to every podcast conversation.

Join Elena and Roxy for candid conversations and actionable insights, all from a perspective you won’t find anywhere else in ecommerce.

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Commerce Experience

Épisodes

Why Aren’t More People Talking About Mental Health in E-Commerce?

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One-Click Checkout: How Simplified Payments Supercharge Shopping

The Ozempic Craze Is Reshaping Commerce: Here’s How

Marketing on Roblox: The Next Big Thing or Just Hype?

Private Labels: A Glimpse Into Walmart’s Playbook

An Executive-Level Breakdown of AI’s Impact on Search

The Future of Shopping Is..."Phygital"?!

What the Retail AI Council Wants You to Know about AI

The Secrets Behind ILIA Beauty’s 55K-Waitlist Product

How This Major Jeweler Thinks You Can Use Data for AI Success

Loyalty Programs That Actually Work

How GenAI Changed Commerce Forever

Is the Golden Era of Luxury Ecommerce Ending?

Learn To Build Ecommerce Merchandising Strategies Like a Pro

OLLY on ECommerce’s Future: Simplicity Over Complexity

What’s All the Hype With Experiential Retail?

Do More with Less: Crush Goals with a Small Team

Using Hershey's Approach to Unlock Digital Commerce Success

Retail Reimagined: Selling “Experiences” in the AI Era

Community and Commerce: Customer Engagement’s Two-Way Street

Upskilling in AI: Insider Tips From Bloomreach Ambassadors

The Secrets to Becoming a Limitless Leader

Pop Culture's Impact on Commerce

TRAILER: A New Era for the Commerce Experience Podcast

Shifting Trends in Retail And A Look at Canadian Retail, with Michael LeBlanc

The Future of Retail And AI: Highlights from The Edge Summit Pt. 2

The Future of Retai And AI: Highlights from The Edge Summit Pt. 1

The Data-Driven Retail Transformation

The Undeniable Impact of AI on Marketing

Conquering New Markets And Navigating International Expansion

Navigating the Path to Composable Commerce

Navigating Transformation: For AI and Humanity with Sergei Ostapenko

Generative AI: Redefining Digital Commerce as We Know It

Considering the CDP: Maximizing Customer Insights and Driving Growth With Data

Unlock the Psychology of Your Customers with Monica Sharma-Patnekar

Live From ShopTalk With Pete Franco, President of livingspaces.com

Have We Reached Peak Amazon.com?

Women in Retail: Creating a Diverse and Inclusive Workforce That Succeeds

Striving For Gender Equity and Representation in the Digital Age

Decoding Delight and Delivering Amazing Customer Experiences

Marketing to the Future: How to Sell to Gen Z

Tools for Digital Transformation - with Google’s Amy Eschliman

The Power of a Loyalty Program, with Zsuzsa Kecsmar

Digital Transformation In Uncertain Economic Times, with Nils Weber

How the MACH Alliance Can Transform Your Innovation Roadmap

How Brands Can Adapt Their Creative Strategies for Rising Platforms

How Innovative Performance Marketing Can Transform Your KPI Focus

Scaling Operations and Securing Financial Health in E-Commerce — A CFO’s Perspective