OOO - A Web3 Marketing Podcast
OOO - a Web3 Marketing Podcast
OOO (Out of Ordinary) is a Web3 marketing podcast in which we bring forward the marketing people in Web3 that are building amazing communities, brands, and products. Whether you are a marketer looking to transition into Web3 or just want to test the waters and see what's out there, you are already working for a Web3 company or you are a startup founder, this podcast is for you. Our main goal is to bring forward case studies from which you can learn "how they've done it", get the best practices, and implement that at your company. Get in touch: alex@outofordinary.xyz #web3marketing
Catégories: Économie et Entreprise
Écoutez le dernier épisode:
Hello everyone, today's guest is Lindsay Casale, CMO Pi Squared.
Lindsay Casale is the Chief Marketing Officer at Pi Squared.
Before joining Pi Squared, Lindsay was Head of Marketing at Nil Foundation, where she led the go-to-market strategy for its Ethereum Layer 2 product. Prior to that, she was a marketing leader at Mina Foundation, overseeing the communications team for Mina Protocol, a Layer 1 blockchain.
Lindsay's expertise extends beyond Web3. At SoFi, she led the membership marketing team for the personal finance company.
She also led event strategy at Salesforce where she contributed to major events, including Dreamforce.Outside of work, Lindsay has provided her marketing expertise to many non-profit organizations. She’s also an active SheFi member and prominent voice in the Web3 marketing community.
She holds a Bachelor's degree in Journalism and Public Relations from California State University, Chico.
a TL;DR :
* What Fintech teaches you about Marketing in Web3
* What Web2 Marketers Must Unlearn to Thrive in Web3
* How to Market Technical Products in Web3
* Why Web2 Marketers will be in high demand moving forward
* How to run the show as a solo marketer
* and more.
Get in touch:Pi Squared - https://pi2.network/
Lindsay - https://x.com/LindsayCasale
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Register or sponsor our next Wb3 Marketing Hackathon - https://luma.com/ao22j14s
Register or sponsor the Web3 Marketing Church - https://luma.com/3d5a7yef
Épisodes précédents
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70 - #68 Fintech vs. Crypto Marketing: What Web3 Can Learn w Lindsay Casale CMO Pi Squared Tue, 23 Sep 2025
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69 - #67 Marketing Privacy in Web3: Lessons from Holonym & Silk with Yean Ketelers Mon, 04 Aug 2025
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68 - #66 AI Meets Web3: How Addressable is Redefining Growth Marketing w Tomer Sharoni Wed, 09 Apr 2025
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67 - #65 How to organise and promote an ETH event from A-Z: The ETHWarsaw case study w Daria Volkova and Monika Zając Mon, 24 Mar 2025
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66 - #64 Why Consumer Crypto Matters: Lukso’s Bold Bet on the Future w Louie O'Connor  Fri, 07 Mar 2025
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65 - #63 The 2025 token launch marketing playbook w Mia Unhashed Wed, 05 Feb 2025
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64 - #61 What Makes Web3 Users Tick: Data-Driven Insights from Addressable's COO, Asaf Nadler Sat, 18 Jan 2025
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63 - #62 How was it like organising a Web3 Marketing Hackathon: Lessons and Conclusions Sun, 05 Jan 2025
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62 - #60 How Polygon markets its massive ecosystem: Breaking down the funnel, case studies and lessons w Leon Stern  Sun, 05 Jan 2025
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61 - #59 Building Trust and Credibility in Web3 with Public Relations w Samantha Yap, CEO YAP Global  Fri, 11 Oct 2024
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60 - #58 Marketing for DeFi and what product experimentation you need to get to $100M TVL w Akanshu Jain, co-founder Brahma.fi Wed, 11 Sep 2024
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59 - #57 How to grow to 350M in TVL and double your conversion funnel in bear market w Martin de Rijke, Growth Lead at Maple Finance. Sun, 01 Sep 2024
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58 - #56 Web3 job Marketing trends and what to be on the lookout this bull market, with Meta Intro's CEO, Lacey Kaelani Wed, 19 Jun 2024
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57 - #55 Vanity Metrics are the problem of Web3 Marketing - Cookie3 CMO explains how to tap into $366B digital marketing value Wed, 22 May 2024
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56 - #54 How to get in front of top 3% of Web3 users with Persona3 w Eva Nevraj  Fri, 03 May 2024
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55 - #53 2024 Web3 Marketing Trends: Outlier Ventures' Insights from 300+ Startups w Eunika Sot  Wed, 24 Apr 2024
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54 - #52 How to fix the issue with onboarding women to Web3 w Zoe Faircloth (Crypto Girls Club) Thu, 11 Apr 2024
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53 - #51 Part 2 - Is Web3 having an identity crisis? with Amy Wilkinson @WalletConnect  Tue, 26 Mar 2024
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52 - #51 Part 1. Is Web3 having an identity crisis? with Amy Wilkinson @WalletConnect Tue, 26 Mar 2024
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51 - #50 POAP just reached 7 million minted POAPS. How they got there, the case studies and bast practices with Jye Sandiford Fri, 15 Mar 2024
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50 - #49 Decoding Web3 Business Models: How Unfungible Helped Drive Growth for over 100 Web3 Brands and NFT Launches w Leon Abboud Thu, 07 Mar 2024
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49 - #48 Community Engagement In Web3: Lessons from Disco.xyz's growth to 1.3 M credentials with Evin McMullen Thu, 29 Feb 2024
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48 - #47 Loyalty Programs in Web3: Retention strategies that work with Eugene Telnov Wed, 14 Feb 2024
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47 - #46 What got us here won't get us there: and what to expect in 2024 with Amanda Cassatt  Wed, 07 Feb 2024
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46 - #45 Web3 Marketing Analytics Finally Made Easy with Filip Wielanier (Cookie3) Thu, 01 Feb 2024
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45 - #44 Growth marketing on Solana: the does and don'ts with Will Leatherman Wed, 24 Jan 2024
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44 - #43 Metaverse Marketing: Insights and Opportunities for Brands in Web3 with Nodo Ivanidze, CEO Metaviu Wed, 20 Dec 2023
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43 - #41 The step by step guide on getting 2.5 Million users in only 4 months - with Mathew Sweezey  Wed, 13 Dec 2023
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42 - #42 450 decks in 3 months, 37 bear market investments. What could make your project special in the eyes of a Web3 VC? with Sarunas Legeckas Thu, 14 Dec 2023
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41 - #40 Cracking Web3 Advertising . All You Need To Know to Run a Successful Campaign - with Slise's Co-founder Oleksii Sidorov Wed, 29 Nov 2023
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40 - #39 The Sustainable Art of Investing Towards Financial Freedom & Is Crypto Still Worth Investing In - with CEO Sean Tepper  Wed, 01 Nov 2023
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39 - #38 What led QuestN to 3.5 Million Users in 12 months and Why Companies Use It - with Partnership Manager Max Santner  Thu, 26 Oct 2023
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38 - #37 Securing the Web3 Frontier: Vijay Pravin on Fake Assets and the Blockchain Economy Wed, 18 Oct 2023
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37 - #36 Web3 Utilities and Tools: What's Missing? Insights from Sarah Endline Wed, 04 Oct 2023
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36 - #35 Web3 Marketing Strategies: The Power of Experimentation and Adaptation - with Gosha Dolgun Wed, 27 Sep 2023
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35 - #34 Digital marketing for web3 projects: insights from ColdChain, a leading Web3 marketing agency with Dominic Fewster Wed, 20 Sep 2023
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34 - #33 Growth hacking: from a small invention to a global recognition with Alexandre Frederic da Silveira Wed, 13 Sep 2023
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33 - #32 Web3's Move-to-Earn Revolution: The DEFIT Journey with Kevin Serou Wed, 23 Aug 2023
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32 - #31 How Unstoppable Domains is Helping People & Brands Reach the Future of the Internet with Sandy Carter Wed, 16 Aug 2023
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31 - #30 Web3 SEO, the chat we haven't seen anyone have yet with Aaron Barefoot Wed, 09 Aug 2023
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30 - #29 Lights, Camera, Film3: CineBlock's Masterplan to onboard Movie Investors with Sharif Bennett Wed, 02 Aug 2023
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29 - #28 Web3 Growth Unveiled: Web3 Doers lessons on the Art of Sustainable Scaling with Chris Koronowski Wed, 26 Jul 2023
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28 - #27 From Mic Drop Moments to How to Influence the Web3 Talent Landscape with Matthew McSpadden Wed, 12 Jul 2023
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27 - #26 Building a Sustainable Future: How Industrial Metaverse Impacts the Planet and Unlocks Cost Savings with Denes Fantasny Wed, 05 Jul 2023
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26 - #25 Community Power: Safary's Collaborative Approach to Web3 Marketing Growth with Justin Vogel  Wed, 28 Jun 2023
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25 - #24 Cryptobros and Beyond: Exploring Alphaa.io's Innovations with Manuela Seve Wed, 21 Jun 2023
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24 - #23 Demystifying Tokenized Loyalty Programs: Lessons from Accenture's Web3 Division with Brett Hornung Wed, 07 Jun 2023
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23 - #22 The Web3 Transformation: How RealNifty is Shaping the Art Industry with Jamie Parmenter  Wed, 31 May 2023
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22 - # 21 Navigating the Web3 Crowdfunding Landscape: Strategies for Successful Fundraising with Nadja Bester  Wed, 24 May 2023
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21 - #20 Behind the Scenes: Crafting a Go-To Market Strategy for 3 Upcoming Games W Bryan DiSanto  Wed, 17 May 2023