OOO - A Web3 Marketing Podcast

OOO - A Web3 Marketing Podcast

OOO - a Web3 Marketing Podcast

OOO (Out of Ordinary) is a Web3 marketing podcast in which we bring forward the marketing people in Web3 that are building amazing communities, brands, and products. Whether you are a marketer looking to transition into Web3 or just want to test the waters and see what's out there, you are already working for a Web3 company or you are a startup founder, this podcast is for you. Our main goal is to bring forward case studies from which you can learn "how they've done it", get the best practices, and implement that at your company. Get in touch: alex@outofordinary.xyz #web3marketing

Écoutez le dernier épisode:

Hello everyone, today's guest is Lindsay Casale, CMO Pi Squared.


Lindsay Casale is the Chief Marketing Officer at Pi Squared.

Before joining Pi Squared, Lindsay was Head of Marketing at Nil Foundation, where she led the go-to-market strategy for its Ethereum Layer 2 product. Prior to that, she was a marketing leader at Mina Foundation, overseeing the communications team for Mina Protocol, a Layer 1 blockchain.

Lindsay's expertise extends beyond Web3. At SoFi, she led the membership marketing team for the personal finance company.

She also led event strategy at Salesforce where she contributed to major events, including Dreamforce.Outside of work, Lindsay has provided her marketing expertise to many non-profit organizations. She’s also an active SheFi member and prominent voice in the Web3 marketing community.

She holds a Bachelor's degree in Journalism and Public Relations from California State University, Chico.


a TL;DR :

* What Fintech teaches you about Marketing in Web3

* What Web2 Marketers Must Unlearn to Thrive in Web3

* How to Market Technical Products in Web3 

* Why Web2 Marketers will be in high demand moving forward

* How to run the show as a solo marketer


* and more.


Get in touch:Pi Squared - https://pi2.network/

Lindsay - https://x.com/LindsayCasale


Follow us:

Twitter ⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast

⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn -⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠⁠⁠⁠⁠⁠

Farcaster - ⁠⁠⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠

Alexandra -⁠⁠⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠

Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠⁠


Register or sponsor our next Wb3 Marketing Hackathon - https://luma.com/ao22j14s

Register or sponsor the Web3 Marketing Church - https://luma.com/3d5a7yef

Épisodes précédents

  • 70 - #68 Fintech vs. Crypto Marketing: What Web3 Can Learn w Lindsay Casale CMO Pi Squared 
    Tue, 23 Sep 2025
  • 69 - #67 Marketing Privacy in Web3: Lessons from Holonym & Silk with Yean Ketelers 
    Mon, 04 Aug 2025
  • 68 - #66 AI Meets Web3: How Addressable is Redefining Growth Marketing w Tomer Sharoni 
    Wed, 09 Apr 2025
  • 67 - #65 How to organise and promote an ETH event from A-Z: The ETHWarsaw case study w Daria Volkova and Monika Zając 
    Mon, 24 Mar 2025
  • 66 - #64 Why Consumer Crypto Matters: Lukso’s Bold Bet on the Future w Louie O'Connor  
    Fri, 07 Mar 2025
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