CulturalPulse
Activating Today's Australia
CulturalPulse is the only end-to-end multicultural agency offering our clients and partners media, marketing and communications that authentically engage and grow Culturally and Linguistically Diverse (CALD) audiences. We activate today's Australia and we get multicultural communities talking.
With more than 12 years of experience, CulturalPulse understands that CALD audiences behave differently and the use of highly trusted and targeted multicultural channels and community engagement is critical to delivering awareness and behavioural change whilst achieving efficiencies in media spend. Cultural adaptation of marketing messages means we can drive message relevance and true engagement with your target audiences. Our approach is scaleable and with data-driven campaign measurement tools, campaign learnings are leveraged and optimised over time.
CulturalPulse service offerings include:
Insights & Strategy:
• 2,500 high value segments + AskGenie analysis
CALD Content & Creative:
• 200+ languages
CALD Media:
• Potential to reach 10+ million CALD Australians
Cultural Ambassadors & Activation:
• 1,500 cultural experts
We work directly with our clients and partners and we welcome collaborative partnerships that seamlessly augment your existing creative and media agency approach.
Catégories: Culture et Société
Écoutez le dernier épisode:
The final episode of CALD Talks focuses on language and linguistic levellers within the spheres of communication, creativity, and messaging. Exploring how the power of language and translation delivers growth. We specifically examine how brands can enhance effectiveness and foster inclusivity by cultivating linguistic sensitivity. We finally explore the practical steps involved in positioning a multicultural approach to marketing and communications as a strategic investment and a driver for...
Épisodes précédents
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11 - CALD Talks Episode 6: Engaging Multicultural Audiences through Language and Translation Wed, 06 Dec 2023
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10 - CALD Talks Episode 5: Media Targeting and CALD Audiences Wed, 22 Nov 2023
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9 - CALD Talks Episode 4: The Power of Influencer Marketing and Word of Mouth with CALD Audiences Wed, 08 Nov 2023
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8 - CALD Talks Episode 3: CMOs Share Their Personal Stories of Cultural Diversity Wed, 25 Oct 2023
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7 - CALD Talks Episode 2: CALD Calling Mon, 16 Oct 2023
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6 - CALD Talks Episode 1: Cultural Unconscious Bias and Stereotypes - Inclusivity through a Cultural Lens Fri, 22 Sep 2023
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5 - Pacific Island Food Revolution Fri, 09 Apr 2021
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4 - One Man's Search for his Filipino Mother with Matthieu Heimel Fri, 02 Apr 2021
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3 - Pasifika Identity with MC Trey & Sevu Waqa Mon, 29 Mar 2021
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2 - Bollywood Dance with Jinnie De & Anisha Mistry Mon, 08 Feb 2021
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1 - CMO Series: What Are Micro-Communities? With David Morgan Mon, 11 Jan 2021